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CRM is not a one-size-fits-all. At KMI, we rather enjoy tailoring your CRM system to fit with the way you do business. When your CRM system improves processes - as opposed to totally changing people away from what they know - your team will use the system and hence, reap the rewards.
Qualify prospects based on your criteria, before investing in the sales process. Typical qualification benchmarks are: matching the prospect's need to your expertise; letters of commitment; knowing stakeholders and who your competitors are.
Understand clients and prospects beyond the project and use that information to build stronger relationships. Knowing their career background, family information, associates, interests and hobbies is important to understanding what motivates them and developing long-lasting relationships.
Know what's in your pipeline by month, by stage in the sales process and by lead source. Pipeline reports may be customized to show values based on the probability of closing.
Get the information you need to manage the sales process and to better understand your business. With customized reports, you can follow and analyze the information truly necessary to grow your business.
Develop email marketing campaigns for prosepcts and clients to stay in touch. Monitor who opens each email and clicks through to links within the email. Understand the effectiveness of your various marketing media.
Located in Verona, Wisconsin USA
In Business since 1987
ABOUT KITSON MARKETING, INC.
Click on the "get started" button and tell us a little bit about your business and what it needs. We will respond within 24 hours during the business week and look forward to talking with you!
InTimeTools® is the web application division of Kitson Marketing, Inc.